Dr. Rafael López and Director Mercedes Dieguez propose the incorporation of the Chief Behavioral Officer as a key figure in the business world.

Next Thursday, December 1, Provost Dr. Rafael López and the Director of the School of Business and Behavior at Evidentia University, Mercedes Diéguez, will be the main panelists in the webinar “Behavioral Economics, a key driver of successful businesses“.

On this occasion they will discuss basic concepts of Behavioral Economics, explore the benefits of applying them in a corporate environment and discuss the scope of the role of the Chief Behavioral Officer, which is increasingly important in many corporations and companies in all sectors that drive the economy of a country.

Evidentia University wishes to promote innovation in business, start-ups and decision making from the contributions of Behavioral Economics, one of the academic and research areas of our university.

Click here to register on webinar.

Evidentia University