Students who successfully complete this course will earn a certificate in Behavioral Economics issued by Heritage University (Washington – USA) and School of Continuing Education of Evidentia University (Florida – USA).
Our graduates join an outstanding group of professional experts with a unique approach in the area of Behavioral Economics, all of them distinguished by the rigorous, demanding and scientific approach of their training, proud of their prestigious certification, with a distinctive seal of quality.
Behavioral Economics is a recent academic trend characterized by the integration of psychology into economic analysis (which is why it has also been called Economic Psychology).
Behavioral Economics is based on the need for a deep understanding of human behavior, to the extent that it is as useful for managing economic and business models as the factors traditionally considered.
For this reason, the main contribution of BEHAVIORAL ECONOMICS, which clearly distinguishes it from traditional models, is that it focuses on WHAT IS (reality) and not on WHAT SHOULD BE (theory), and for this it is based on experiments of direct observation of behavior (empiricism) and on the contributions of neuroscience (analysis of brain activation).
Currently there is a very important international support in Behavioral Economics. Therefore, its applications are already adapted by almost all large multinationals, by numerous governments (especially the UK and the USA, where there are specific units operating under the discipline of Behavioral Economics) and by the main international business schools (Behavioral Economics is a leading program at Harvard and Penn).
Our teaching staff is composed of professional experts in applying Behavioral Economics and PhD’s in Economy and Psychology, developing interdisciplinary expertise in the field of Behavioral Economics in prestigious Universities and in multinational companies across the world (USA, EUROPE, LATAM, INDIA)
COURSE 0 (1 week): E-learning Tools.
COURSE 1 (3 weeks): BE Fundamentals from Economy and Psychology
COURSE 2 (3 weeks): Biases deep-dive BE Methodologies
COURSE 3 (3 weeks): Neuromarketing and Neuromanagement experiences
COURSE 4 (3 weeks): Behavioral Finance and Conductual Goverment
The only training in this subject that you can take in ENGLISH and SPANISH.
Take advantage of this opportunity to improve your English/Spanish level by learning what you like!
You will be able to follow the video classes, interact with colleagues and teachers, and take the evaluation questionnaires and practical activities in the language of your choice.
Attention and tutoring in both languages.
Easy virtual classroom
with video classes, exercises, tests, mandatory activities, mandatory reading and voluntary complementary material on behavioral economics.
Continuous tutor guidance
carried out daily by specialists on the subject, with vast experience in the academic and/or professional world and personalized for each student.
Exceptional team of subject expert professors
This is one of the most unique aspects of the program which separates it from the other options within the subject’s educational market.