Behavioral economics is a revolution in the concepts of traditional economics. It involves the transformation of Homo Economicus, a cold and rational guy, into Homo Sapiens, a rational and emotional person, who makes thoughtful but also automatic and impulsive decisions.
In this course the student will learn the basics of behavioral economics, as well as the different areas where it can be applied with practical examples.
In addition to the flexibility and the latest technology in virtual learning, the student will have a personalized tutor who will help and assist them during the development of the course.
|Course 1||Basics of behavioral economics|
|Unit 1||A new perspective on the Human Being|
|Unit 2||Development and consolidation of a new discipline|
|Unit 3||Fundamentals of Behavioral Economics 1|
|Unit 4||Fundamentals of Behavioral Economics 2|
|Unit 5||Manifestations of irrationality. Introduction and fallacies|
|Unit 6||Manifestations of irrationality. Heuristics|
|Unit 7||Manifestations of irrationality. Biases|
|Unit 8||Capstone course project|
|Course 2||Applications of behavioral economics|
|Unit 1||Applications in home economics|
|Unit 2||Applications in the financial world|
|Unit 3||Applications in the company 1. Human Resources|
|Unit 4||Applications in the business world 2. Neuromarketing|
|Unit 5||Applications in economic policy 1|
|Unit 6||Applications in economic policy 2|
|Unit 7||Deontology of behavioral economics|
|Unit 9||Capstone course project|