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[520-SPA] FUNDAMENTALS AND APPLICATIONS OF BEHAVIORAL ECONOMICS

BEHAVIORALECONOMICS1
Credit
2 credits
Method
Online
Language
Spanish
Tutoring
Tutoring courses
Duration
8 weeks
Area
Business and Behavior

Description:

Behavioral economics is a revolution in the concepts of traditional economics. It involves the transformation of Homo Economicus, a cold and rational guy, into Homo Sapiens, a rational and emotional person, who makes thoughtful but also automatic and impulsive decisions.

In this course the student will learn the basics of behavioral economics, as well as the different areas where it can be applied with practical examples.

Objectives:

  • Know the fundamentals of behavioral economics.
  • Develop the application of behavioral economics in various fields.

TUTORING COURSE

 

In addition to the flexibility and the latest technology in virtual learning, the student will have a personalized tutor who will help and assist them during the development of the course.

Program:

UnitTitle
Course 1Basics of behavioral economics
Unit 1A new perspective on the Human Being
Unit 2Development and consolidation of a new discipline
Unit 3Fundamentals of Behavioral Economics 1
Unit 4Fundamentals of Behavioral Economics 2
Unit 5Manifestations of irrationality. Introduction and fallacies
Unit 6Manifestations of irrationality. Heuristics
Unit 7Manifestations of irrationality. Biases
Unit 8Capstone course project
Course 2Applications of behavioral economics
Unit 1Applications in home economics
Unit 2Applications in the financial world
Unit 3Applications in the company 1. Human Resources
Unit 4Applications in the business world 2. Neuromarketing
Unit 5Applications in economic policy 1
Unit 6Applications in economic policy 2
Unit 7Deontology of behavioral economics
Unit 9Capstone course project

FAQ:

How it works

The student will have a series of video classes where different teachers offer the content of the course. In addition, there will be a series of study and complementary materials for a complete learning.

The student must complete a series of self-assessment questionnaires to evaluate the learning of it.

If the student needs help, she will have the support of a personalized tutor who will solve any question related to learning or the development of the course.

Requirements to Pass the course

To succesfully pass the course, students are required to achieve the following minimum requirements:

  • All questionnaires must be passed.
    (Questionnaires represent 50% of the final score).
  • Final Activity must be passed.
    (Final activity represent 50% of the final score).
  • Final score must be 7/10 (or highter) to get the Certificate of Completion.

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