Beatriz Busto holds a degree in Economics from the University of the Basque Country. In addition, she is a University Expert in Behavioral Science by Behavior & Law and Executive MBA candidate by EAE Business School.

She is where she has been leading projects for more than 10 years, mainly in the Banking and Insurance sectors. Currently, she is responsible for the BeHub, Neovantas’ expert unit in Behavioral Economics. In this area, he has accumulated extensive experience in the specialized application of Behavioral Economics in projects in different sectors and areas (digital processes, commercial influence in sales, etc.).