Behavioral Economics & UX Researcher Lead at Cassbana. Former Behavioral Economics consultant and UX Researcher at Free Now and The Cocktail Analysis. He is a sociologist, political scientist and Master in Political Economy and Public Economics at the Universitat de València (Spain)
Guillermo Paris has a wide experience working in the application of Behavioral Economics and qualitative methodology in different experimentation processes, behavioral audits, ethnographies, in-store interviews, focus groups…
In his career, Guillermo Paris has worked on projects in different industries and product categories for global companies. Some of the clients he has worked with recently are Banco Santander, BBVA, ING, Makro, Mutua Madrileña, Mapfre, Repsol, Vodafone, Rakuten TV, Aegon, Oxfam Intermón, idealista …
