Enrique Salas Díaz
Enrique Salas Díaz is part of the Behavioral Economics team at BBVA, a team that applies behavioral science to financial decision-making and customer behavior. Educated at Universidad Pontificia Comillas, he brings more than a decade of experience in digital and growth strategy. At Evidentia he contributes to the Master in Behavioral Economics.
Biography — Enrique Salas Díaz
Enrique Salas Díaz is part of the Behavioral Economics team at BBVA, where behavioral science is applied to financial decision-making, nudging, and customer behavior across the bank. His professional background combines that behavioral-economics practice with more than a decade of experience in digital and growth-focused strategy.
He studied at Universidad Pontificia Comillas in Madrid. Within BBVA — an institution recognized for more than a decade of bringing behavioral science into banking — that team works on how behavioral insights translate into real financial products and decisions.
At Evidentia University of Behavioral and Forensic Sciences he contributes a practitioner's perspective to the Master in Behavioral Economics, connecting behavioral theory with its application inside a major financial institution.
Areas of expertise
Enrique Salas Díaz works in behavioral economics as part of BBVA's behavioral-economics team, in the area of financial decision-making and applied behavioral science in banking.
Education and affiliations
Enrique Salas Díaz studied at Universidad Pontificia Comillas in Madrid. He is part of the Behavioral Economics team at BBVA.
Selected external profiles
Master's programs at Evidentia University
Enrique Salas Díaz is a member of the faculty at Evidentia University of Behavioral and Forensic Sciences. Explore the Master of Science programs at the heart of our academic community.