Basics of Behavioral Economics

School of Continuing Education - Evidentia University

Basics of Behavioral Economics

A concise foundation in how people actually decide.

A 4-week intensive course on the essential concepts of behavioral economics, its context, background, evolution and practical applications across professional settings.

Open enrollment. Start anytime after enrollment and access activation.

Intensive behavioral economics course

Behavioral economics, in focused form

This course provides a foundation in behavioral economics and its influence on decision-making.

Students study the context, background, evolution and practical applications of behavioral economics in social, industrial and professional environments.

A compact 4-week foundation in decision-making behavior.

Course content

What the course actually covers

The course connects key concepts with the evolution of the discipline and practical uses in professional life.

Fundamental concepts

Study the key principles of behavioral economics and how they influence decisions, choices and economic activity.

Context and background

Internalize the context and background of behavioral economics to understand why the discipline matters in applied settings.

Historical development

Understand the evolution of behavioral economics as a science and its impact on economic activity.

Scope and techniques

Establish the scope of behavioral economics techniques and fundamentals, with attention to how they can be used responsibly.

Applications in real contexts

Explore manifestations of behavioral economics in everyday life and identify methodologies and actions for social and industrial contexts.

What you will learn

By the end of the course, you will be able to:

The course is organized around practical, focused outcomes you can connect to your professional context.

01

Understand the context

Internalize the context and background of behavioral economics.

02

Define scope and techniques

Understand the scope of behavioral economics techniques and fundamentals.

03

Identify applications

Explore everyday, social and industrial applications of behavioral economics.

Professional use

Where this course can help

A compact skill set for professionals who need clearer behavioral, communication, management or decision-making tools.

1

Marketing and customer behavior

2

Policy and public programs

3

Business and decision design

Format and completion

Built for serious professionals who need flexibility

Study online, move at your own pace within the course duration, and complete the program through a clear assessment path.

01

Access the course online

Video lessons and course materials are available through the learning platform, so you can study without live-class attendance requirements.

02

Progress over 4 weeks

The course is self-paced within the published duration, making it easier to combine professional training with work and personal commitments.

03

Complete with tutor support

Tutor support is available for course-related questions, and completion follows a transparent grading structure.

Completion standard

Clear requirements, no ambiguity

  • Pass all quizzes. Quizzes represent 50% of the final grade.
  • Pass the final activity. The final activity represents 50% of the final grade.
  • Reach a final score of 7/10 or higher to obtain the Certificate of Completion.
FAQ

Questions students usually ask

Course access, support, completion and certificate details are summarized here for quick review.

What can I expect from the course format and support?

The course is delivered through engaging video lessons and comprehensive materials, all accessible online. Students also have tutor support for course-related questions.

How flexible is the course schedule and what are the technical requirements?

The course is self-paced within the published duration. There are no live classes; all lessons and materials are available online at any time. Students need a computer with internet access.

What type of certificate is awarded upon completion?

Upon successful completion, students receive a digital Certificate of Completion issued by the School of Continuing Education at Evidentia University, including the corresponding Continuing Education Units.

Will I have access to the course materials after completion?

Yes. Students have access to the course materials for 1 month after completion.

What is the refund policy?

Evidentia University guarantees a full refund of 100% of the amount paid for School of Continuing Education programs if the student withdraws within the first five days after the course begins.

Ready to understand decisions more clearly?

Talk with an advisor about fit, access, payment options and next steps before you enroll.

Certificate of Completion issued by School of Continuing Education - Evidentia University.