Biography — Juan Camilo Salcedo

Juan Camilo Salcedo is faculty in the Master in Behavioral Economics at Evidentia University of Behavioral and Forensic Sciences. He brings a research background in experimental social psychology together with applied consulting experience in behavioral science across Latin America.

His academic training combines a Bachelor's in Business Administration from Bryant University (Smithfield, Rhode Island, USA) with a Master's and a PhD in Experimental Social Psychology from Universidad de los Andes (Bogotá, Colombia). Professionally, he has held senior behavioral science roles, including Regional Director LATAM at BEworks (Toronto-based behavioral economics firm with Latin American practice) and Head of Behavioral Data & Science at Potential Project. His consulting work has driven behavioral-science-informed solutions for organizations in Mexico, Colombia, Ecuador and Chile across financial services, telecommunications, technology and transportation.

Areas of expertise

Juan Camilo Salcedo's work centers on behavioral economics, experimental social psychology.

Education and affiliations

Juan Camilo Salcedo holds Bachelor's in Business Administration from Bryant University, Smithfield, Rhode Island, USA; Master's in Experimental Social Psychology from Universidad de los Andes, Bogotá, Colombia; PhD in Experimental Social Psychology from Universidad de los Andes, Bogotá, Colombia.