In conversation with Melina Palmer
Host of The Brainy Business podcast
How behavioral economics shaped her career, in a live interview with a leading voice in applied behavioral economics. Then it's your turn to ask her.
Live on Zoom · Interview + live Q&A
An Alumni conference, open to everyone
With Evidentia Alumni Conferences we host talks for our students and alumni. This time the session is open to everyone: if you're a friend of Evidentia, part of the academic community or a student, you're welcome to join.
It's free. Bring a question and pass the link to someone who'd enjoy it.
Who is Melina Palmer
When the world's top brands need to understand why and how people make decisions, they turn to Melina Palmer. A leading voice in applied behavioral economics, she's a three-time bestselling author and a globally sought-after keynote speaker.
Her podcast, The Brainy Business, has over 1.5 million downloads in more than 170 countries. Her behavioral economics expertise has been put to work at companies like Walmart, Google, Procter & Gamble and Mars. She co-created the Certificate in Applied Behavioral Economics at the Texas A&M University Human Behavior Lab, where she still teaches. Her work has been featured in The Washington Post, Forbes, Inc. magazine and Psychology Today, and on stages like SXSW and TEDxPortland.
Podcast downloads
Her podcast, The Brainy Business.
Countries
Listeners in more than 170 countries.
Bestselling books
The Truth About Pricing, What Your Employees Need and Can't Tell You and What Your Customer Wants and Can't Tell You.
What we'll talk about
Ignacio Tolosa, President of Evidentia University, will talk with Melina Palmer about her beginnings, the obstacles along the way, and how behavioral economics helped her, and still helps her, keep reinventing herself.
- Her path, from her first steps to building The Brainy Business.
- The challenges she met, and how she approached them.
- What behavioral economics can bring to your own career.
- Live Q&A: your questions to Melina.
Monday, November 16, 2026
Once you register, add it to your calendar from the confirmation email and it will show in your local time.
Want to go deeper into behavioral economics?
Register for free
It takes less than a minute. You'll receive the Zoom link and the calendar buttons by email right away.
When
November 16Monday 1:00 PM Miami time (EST)
Where
Online, on ZoomThe link arrives by email when you register
Language
EnglishLive captions in English and Spanish
Price
FreeOpen to everyone
We'll be waiting for you on November 16. Bring your questions for Melina, and bring a friend.
Silvestre Cabezas · Evidentia Alumni Network
Register for free