Biography

Dr. Crystal Gifford is an entrepreneur, researcher, and decision scientist whose work integrates behavioral economics, artificial intelligence, and strategic decision-making. She is the founder of EdgeTech Global, where she develops AI-powered decision support systems designed to improve critical thinking, organizational performance, and human judgment through evidence-based methodologies.

Throughout her career, Dr. Gifford has taught thousands of students, designed digital learning ecosystems for business schools, and developed innovative educational technologies that combine behavioral science with emerging technologies. Her research and professional practice focus on how individuals process information, manage uncertainty, and make decisions in increasingly complex environments, positioning behavioral intelligence as a critical component of leadership and organizational success.

Areas of expertise

Dr. Gifford teaches in the Master of Science in Behavioral Economics, where she explores cognitive biases, behavioral decision-making, and the application of artificial intelligence to economic and managerial contexts. She also contributes to the Master of Science in Psychology of Negotiation, examining judgment, influence, decision architecture, and critical thinking in negotiation processes. Her interdisciplinary expertise further supports the Master of Science in Sustainability, where she addresses behavioral change, organizational transformation, responsible innovation, and the human factors that drive sustainable development and long-term strategic impact.

Education and affiliations

Dr. Gifford holds a PhD and is the founder of EdgeTech Global, where she develops AI-powered decision support systems. She has designed digital learning ecosystems for business schools and educational technologies that combine behavioral science with emerging technologies.