Economist, Law graduate, Master in Emotional Intelligence and Coaching and Specialist in Applied Positive Psychology.

With more than thirty years in the free practice of the profession, he has managed numerous business projects in different areas of consumption, both in large distribution and retail, and in various sectors (food, natural medicine and jewelry, among others). At present, he collaborates especially in retail distribution and department stores as a commercial advisor.

Likewise, during the last decade he has been giving specific training on BEHAVIORAL ECONOMICS, and he carries out accompaniment processes for entrepreneurs and professionals in scenarios of transformation and personal development, using tools of this discipline.  In 2019 he launched in Spain, as designer and director, the first Expert Course in Behavioral Economics through UDIMA (in collaboration with Behavior&Law).

In addition, he is the author of several books, including “Change: An Essential Practical Guide” and “Economic Decisions and Ordinary People.”