Isaac López Pita
Isaac López Pita is economist, law graduate and Master in Emotional Intelligence and Coaching with thirty-plus years of practice. He launched the first official Behavioral Economics qualification in Spain in 2019 and is author of Cambiar (Editorial Kolima, 2019). In 2022 he received the Award for Training Excellence from the students of the Master in Behavioral Economics at the Behavior & Law Foundation. He is faculty at Evidentia University
Biography — Isaac López Pita
He is economist and law graduate, with a Master's in Emotional Intelligence and Coaching, and a specialist in Applied Positive Psychology. With more than thirty years in independent professional practice, he has managed numerous business projects in different consumption sectors — large distribution, retail, food, natural medicine and jewelry, among others.
He is an expert consultant applying Behavioral Economics in scenarios of business and personal transformation, and over the past decade has delivered specific training on behavioral economics and accompaniment processes for entrepreneurs and professionals. He played a defining role in the dissemination of behavioral economics in Spain by launching, in 2019, the first official qualification in this discipline in the country. In 2022 he received the Award for Training Excellence from the students of the Master in Behavioral Economics created by the Behavior & Law Foundation. He is author of the book Cambiar (Editorial Kolima, March 2019).
Areas of expertise
Isaac López Pita's work centers on behavioral economics applied, emotional intelligence, positive psychology, coaching.
Selected external profiles
Master's programs at Evidentia University
Isaac López Pita shares his expertise with Evidentia University of Behavioral and Forensic Sciences as a guest speaker. Explore the Master of Science programs at the heart of our academic community.