Master’s in BEHAVIORAL ECONOMICS
Learn how to influence the decisions of others based on human behavior. Implement behavioral economics policies in any professional environment.
Master’s in BEHAVIORAL ECONOMICS
Learn how to influence the decisions of others based on human behavior. Implement behavioral economics policies in any professional environment.
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Master’s in Behavioral Economics at Evidentia University: Comprehensive and Applied Training
The Master’s in Behavioral Economics at Evidentia University is a unique program that combines scientific theory and applied practice to develop experts in behavioral economics. Designed to equip students with advanced skills in behavioral analysis, this program focuses on decision-making, cognitive biases, and psychological influences that affect economic behavior, providing a deep understanding of how people and organizations make financial decisions in the real world.
A 100% Practical Program Taught by Recognized Experts
Receive training from leaders in Behavioral Economics, who have worked in major academic institutions and the private sector.
Practical Applications in Marketing, Finance, and Public Policy
Master the tools and techniques to apply Behavioral Economics in various sectors.
Make Behavior-Based Decisions
Learn to predict and analyze how people make economic decisions in the real world.
What is Behavioral Economics?
Behavioral Economics is a modern discipline that integrates psychology into economic analysis, offering a more accurate understanding of human behavior. Unlike traditional models based on rational assumptions, Behavioral Economics studies how people actually make decisions, incorporating aspects like cognitive biases, emotions, and social influences.
Behavioral Economics:
- Focuses on WHAT IS (the reality of how people behave) instead of WHAT SHOULD BE (classical economic theory).
- Uses empirical experiments and direct observation of behavior to design more realistic economic models.
- Applies knowledge from neuroscience to understand how brain reactions influence economic decisions.
Benefits and Applications of the Master's in Behavioral Economics
With our Master’s in Behavioral Economics, you will be prepared to apply behavioral economics principles in a wide range of professional environments. You will learn how to implement Behavioral Economics strategies to optimize decision-making for consumers and employees, as well as design public policies based on human behavior, improving their effectiveness in key areas such as health, finance, and sustainability.
Additionally, the program will teach you to develop business and marketing models based on economic psychology, boosting both business performance and customer satisfaction. Through practical applications, you will understand and modify human behavior in business, government, and personal contexts, providing innovative and effective solutions for each sector.
Faculty of the Master's in Behavioral Economics
Faculty
DIMITRI SCHMITOW, PHD
Mercedes Diéguez
Rafael López, PhD.
Jorge Jiménez
Silvestre Cabezas
Cristina Lázaro, PhD.
Anisha Singh
Diego Valero, PhD.
Juan Camilo Salcedo, PhD.
Carmen Feijoo
José María Torres
Jesús García, PhD.
Sara Isaac
Gonzalo Fernández
Francisco Pérez, PhD.
Pablo Ferreiros
Rodolfo González
SMRITI WALIA, PHD.
Lina Díaz, PhD.
Deborah Martínez, PhD.
Guest Speakers
José Vila, PhD.
José Luis Calvo, PhD.
Irina del Mar
Alejandra Velasquez
Rosa García Campayo
Elisa Sánchez
Rosa Ortí
Guillermo París
Juan de Rus
Álvaro Gaviño
Federico Balsani
Mercedes de Haro
Gonzalo Camiña
Oscar Martín Herrera
Isaac López Pita
Beatriz Busto Freixa
100% Online Learning
Flexible, Practical, and Real-World Focused
Live Classes
Participate in live sessions where you can ask questions, debate with your peers, and receive direct feedback from our professors.
Recorded Classes
If you can’t attend a live class, you will have the option to watch it later and access all resources from that session, so you never miss anything important.
Pre-Recorded Video Lessons (Guest Speakers)
Access video lessons, readings, and additional resources that you can review at your own pace, whenever and wherever you want.
Real Case Studies
Analyze real-world scenarios based on Marketing cases and decision-making.
Continuous Tutoring
Daily and personalized. Provided by subject-matter experts, all with extensive academic and/or professional experience.
Access articles, recent studies, and digital books that provide additional information on the most relevant topics in Behavioral Economics.
Discussion Forums and Groups
Interact with other students and professors through online forums, where you can discuss cases, share ideas, and resolve doubts in a collaborative environment.
24/7 Access to All Materials
No matter where you are or when you prefer to study, our materials are available at all times to fit your schedule.
Curriculum
The Curriculum of our Master’s in Behavioral Economics provides a breakdown of the courses included in the program. Each course is meticulously designed to offer a comprehensive education in behavioral economics, from theoretical foundations to practical applications.
Course Number | Course Title | Credit Hours |
---|---|---|
ISM500 | Technological Learning Tools. | 3 |
ECO505 | Origins and Fundamentals of Behavioral Economics. | 3 |
PSY510 | Biases and Heuristics Deep‐Dive. | 3 |
PSY515 | Psychology and Sociology in Behavioral Economics. | 3 |
RSC550 | Research and Scientific Communication | 3 |
MAR520 | Behavioral Sales and Marketing | 3 |
MAN525 | User Experience & Behavioral Economics Project Management | 3 |
FIN530 | Behavioral Finance. | 3 |
HRM535 | Behavioral Management of Human Capital. | 3 |
ECO640 | Behavioral Economics Culture and Future | 3 |
PAD645 | Public and Service Policy. | 3 |
CAP701 | Capstone Project | 3 |
Real Case Studies of Behavioral Economics
In the Master’s in Behavioral Economics at Evidentia University, students not only learn theory, but also apply their knowledge to real-world case analyses. You will study how cognitive biases and psychological influences impact purchasing decisions, and how Behavioral Economics techniques are implemented in large corporations, marketing, finance, and public policy to influence behavior and improve decision-making effectiveness.
What does the study of real cases involve?
- Analysis of consumer decisions: You will examine how cognitive biases and psychological influences impact purchasing decisions in different markets.
- Interventions in public policies: Learn how behavioral economics techniques have been used by governments and organizations to influence citizen behavior.
- Practical cases in marketing and finance: Analyze cases of multinational companies and startups that have implemented Behavioral Economics strategies to improve efficiency and maximize results.
Through practical challenges, such as creating marketing plans or applying Nudges to facilitate decision-making, you will develop key skills to apply what you’ve learned in real professional environments. By the end of the program, you will be ready to implement Behavioral Economics strategies in any sector, providing innovative solutions and improving outcomes in professional projects.
Student Testimonials from Evidentia University
Discover the success stories of our graduates. Their testimonials are living proof of the quality of our education.
Mauricio Correa
Director Global Variable Incentive Compensation Transformation and Governance at Citi.
Being enrolled at Evidentia University is one of the best decisions I have made in recent years. It is demanding but flexible, challenging but rewarding and inspiring.
Uladislao Dobroski
General Manager en Emotions Labs
The quality of a faculty with great experience and professionalism and an environment that invites to investigate and deepen in each subject, developed in a safe, close and familiar space, make studying at Evidentia one of the best decisions I have made in terms of my academic and professional training.
Florence McLean
Phycologist, Writer, Specialist in Psychotherapy & Child Neuropsychology & MSc in Criminal Profiling
If you want to improve your knowledge and update yourself in most aspect in the felt of Criminal Profiling, the Master of Science in Criminal Profiling at Evidentia University have some wonderful, interesting, and dedicated professors in their faculty. The Master of Science program was challenging and somewhat difficult, mostly because of the online platform, but it was it all worth, primary because of the interaction with the professors who have a great knowledge about Criminal profiling and share real interesting cases that made the lectures engrossing and made it worth in the end, and it might be the Master of Science for you also.
José Etchegoyen
Lead advisory and investment service at IFC Investment Finance Corporation-
Evidentia University is providing me with access to a new world of tools and methodologies that are key to understanding the business world today.
Amparo Crespo
Consultora Senior en CBRE
Madrid – España
For me, the Master in Behavioral Economics at Evidentia University has been a before and after both professionally and personally. All professors are first class professionals, passionate about the discipline, close and generous in sharing their experiences. In the classes they encourage participation and generate a really positive group atmosphere and trust. The theory and practical examples shared, along with all the additional materials, are complemented with individual and group activities where you learn “by doing”.
Highly recommended!
Paulina Gaviria
Project Executive
Grupo Bancolombia – Colombia
I started the BE master’s degree in May 2023 and I can say that from that moment on my life changed. Not only because of the willingness and discipline it requires, but also because of the development of thought and mind, from the theoretical point of view as well as in the applicability and above all in reflection. The contents and professors of the BE Master have been fundamental in all this enriching experience, genuinely sowing a seed to continue exploring and learning about behavioral sciences. Once you have acquired this knowledge you are never the same again, you have a more open and enlightened mind about the processes of human beings to make decisions.
Diego Alejandro Moreno
UX Design.
Grupo Bancolombia – Colombia
The Master in Behavioral Economics at Evidentia has been a meeting point for me to broaden my worldview through passionate professors, high quality material and colleagues from different countries who have enriched my life with their cultural diversity and different perspectives.
Fernanda Moscoso
General Manager BrainLink C.A.
Studying the Master in Behavioral Economics has been an important decision in my academic and professional development, I have deepened my understanding of human behavior and the decision making process, giving me important theoretical and practical skills, significantly enriching my consulting processes, providing them with greater robustness, strategy and precision. Thanks to Evidentia University, to my graduate director Mercedes Dieguez and to all the excellent professional experts who have been my professors, who have generously shared not only their knowledge, but also their most important experiences.
Fernando Maturana
Gerente General
Grupo GDT – Colombia
I did the Master in Behavioral Economics out of personal concern and intellectual curiosity, but it has turned out to be a professional transformation. It has equipped me with critical tools to analyze and apply behavioral economic theories in making strategic decisions for my role within my company. I believe it has enriched me by broadening my worldview and strengthening my leadership with a solid foundation in behavioral economics. This program has not only enhanced my career, but has changed my approach to business and social challenges.
Armenio Perez
PhD en Universidad Laica Vicente Rocafuerte de Guayaquil – Ecuador
The Evidentia Master has been a great opportunity to learn about the most relevant topics in Behavioral Economics. The courses are perfectly conceived and organized and the teachers have an enormous theoretical and methodological quality. We usually learn with case studies and the online modality makes the learning pace more flexible and personalized. We learn a lot and share knowledge even more.
Alejandro Zapata
Financial Advisor
Grupo Bancolombia – Colombia
Theory is not the same as applied knowledge, and in this master’s degree at BE we maximize theory with implementation in the day-to-day life we live. We work with research tools in behavioral science, this changes your perspective of things and your vision of what happens around us, always taking you a little further.
Grants and Financing Options to Help You Meet Your Goals
Income-Based Grants
Save Up to 60% on Your Tuition. Access the education you deserve with our grant options and flexible payment plans.
We offer various grantis and financing options to help you achieve your academic goals without financial worries.
Grant Calculator
Pay in Monthly Installments with NO INTEREST
Evidentia University offers interest-free payment plans, allowing you to spread the cost of tuition over the semester.
Flexible and Personalized Payments
Choose the plan that best suits your needs during a private meeting with our advisors.
Personalized Financial Advice
Our advisors are here to help you find the best financing options and guide you through grants and payment plan application process.
University Degree
Students who successfully complete the program will receive a Master of Science in Behavioral Economics from Evidentia University. This will allow them to join a distinguished group of professionals with a unique focus on behavioral economics, known for the rigorous, demanding, and scientific approach of their training, and proud of their prestigious postgraduate degree, which is a mark of quality.
An Evidentia University degree is a guarantee of quality that sets our graduates apart from those “pseudo-experts” who base their conclusions on speculation. By earning this degree, you become a professional validated by an educational institution that adheres to the highest academic standards in the field of behavioral sciences.
The Value of a U.S. Accredited Degree: Recognized Worldwide
Educational programs in the United States are renowned for their quality and academic rigor. Obtaining a degree from an accredited university in Florida means you have completed a program that meets the high standards required by one of the most recognized and demanding educational systems in the world. This rigor ensures that the education received is comprehensive, thorough, and endorsed by subject-matter experts, guaranteeing excellence in education.
Evidentia University is authorized by the State of Florida (U.S.) under annual license number 9097 issued by the CIE, Florida Department of Education. This license officially authorizes Evidentia University of Behavioral & Forensic Sciences to offer postgraduate educational programs under the provisions of Chapter 1005, Florida Statutes, and Chapter 6E, Florida Administrative Code, for the period beginning: June 10, 2022
Tuition and Grants / Don’t Miss the Opportunity!
Key Points
Objective
With the Master’s in Behavioral Economics from Evidentia University, you will acquire the necessary skills to apply behavioral economics principles in any professional environment. You will learn how psychological and behavioral factors influence economic decisions, enabling you to develop effective strategies in both personal and business settings.
Rigorous and Scientific Content
- Practical application in various sectors: From marketing and public policy to finance and healthcare, you will be able to design and implement policies based on behavioral economics.
- Interdisciplinary training: Learn from a team of professors consisting of PhDs in Economics and Psychology, with experience in the practical application of Behavioral Economics at prestigious universities and multinational companies in the U.S., Europe, LATAM, and India.
- 100% Online and flexible: Enjoy a fully online education that adapts to your pace, with video lessons, live sessions with experts, exercises, and supplementary materials.
This program is a unique opportunity to master behavioral economics from wherever you are, without compromising the quality of education or direct interaction with professors.
Online Education
This Master’s in Behavioral Economics is a 100% online program. Study from wherever you want. Live connections with professors for each subject, virtual classroom with video lessons, training exercises, tests, mandatory activities, required readings, and optional supplementary materials.
University Degree
The Master’s in Behavioral Economics is a degree from Evidentia University of Behavioral & Forensic Sciences.
Evidentia University is authorized by the State of Florida (U.S.) through license number 9097 granted by the CIE, Florida Department of Education.
This license officially authorizes Evidentia University of Behavioral & Forensic Sciences to offer postgraduate educational programs under the provisions of Chapter 1005, Florida Statutes, and Chapter 6E, Florida Administrative Code, for the period starting June 10, 2022.
Exceptional Faculty
The Master’s in Behavioral Economics is taught by top-level professors, professionals with extensive experience in applying behavioral economics. Our instructors have worked at major universities and multinational companies in the U.S., Europe, Latin America, and India, providing students with a global and interdisciplinary perspective.
In addition to their academic background in economics and psychology, our professors are deeply involved in the professional field, ensuring that students receive not only a solid theoretical foundation but also the practical tools needed to apply Behavioral Economics in the real world.
Limited Seats
Both grants and seats are limited. You can secure your grant and seat by contacting us with no obligation.
English or Spanish: You Choose!
Evidentia University programs are offered in both Spanish and English.
Students can follow video lessons, interact with peers and professors, and complete quizzes and practical activities in their preferred language.
Applicants whose native language is not English, but wish to choose the English track (or whose native language is not Spanish but wish to choose the Spanish track) must meet certain requirements. Contact us for more information.