Dr. Rafael López and Director Mercedes Dieguez propose the incorporation of the Chief Behavioral Officer as a key figure in the business world.
Next Thursday, December 1, Provost Dr. Rafael López and the Director of the School of Business and Behavior at Evidentia University, Mercedes Diéguez, will be the main panelists in the webinar "Behavioral Economics, a key driver of successful businesses". On this occasion they will discuss basic concepts of Behavioral Economics, explore the benefits of applying them