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Master of Science in Behavioral Economics
Behavior to strategy: predict, influence, decide.
Apply decision-making science to marketing, finance, public policy and organizational strategy. This U.S. graduate program moves from cognitive bias and choice architecture to a defended applied project in your own professional domain.
- Use decision science, Prospect Theory, cognitive biases and choice architecture in real markets.
- Study with behavioral practitioners and researchers connected to banking, consulting, UX, policy and organizational strategy.
- Keep your job while you study, with online access, structured pacing and human academic support.
30 minutes · personalized guidance · always a real person
Your next promotion may need more than intuition.
National averages. Source: U.S. Bureau of Labor Statistics, "Education pays, 2024" (weekly medians shown here as monthly). Earnings vary by field, location and experience. Evidentia University does not guarantee salary increases, promotions or employment.
Integrate decision science into your professional week.
The online, asynchronous format fits around your work and responsibilities while you build a practical decision-science toolkit.
Your investment
See the investment your master's requires.
The total program investment is $12,508. Income-based institutional aid can reduce it to $5,776. You can also spread it over 12 monthly payments at 0% interest.
Monthly payments · 0% interest · Institutional aid
Receive a personalized estimate before you apply.
From $5,776 With the maximum institutional aid.
12 monthly payments At 0% interest. With maximum aid, $468 per month plus a $160 initial enrollment fee.
Additional protection The Student Protection Plan can temporarily pause payments after a job loss.
Stop guessing. Start influencing.
Behavioral economics gives you a way to diagnose why people choose, then design better decisions around real human behavior.
The old way
Guesswork & Risk
Strategies based on traditional models and gut feelings often fail because they ignore the irrational, human element.
The new way
Predictable, Human-Centric Results
This master's provides the scientific framework to understand, predict and influence the decisions that truly drive growth.
- 1Design marketing that resonates on a subconscious level.
- 2Build financial strategies that account for real human psychology.
- 3Become the definitive expert who moves from guesswork to scientific strategy.
Taught by practitioners from the market.
The program is taught by behavioral economists, corporate leaders, researchers and consultants who use decision science in real organizations.
Senior Lecturer, University of North Carolina at Greensboro
Works at the intersection of philosophy of the social sciences and behavioral economics.
Applying Behavioral Economics in Marketing and Sales.
Host of Nudge, the UK's #1 marketing podcast, translating behavioral science into practical marketing lessons for a global audience.
Behavioral Economics Researcher
MPhil/PhD candidate at the London School of Economics (LSE); former Vice President at the Busara Center for Behavioral Economics; Practitioner-in-Residence at MIT GOV/LAB.
Chief Strategist, Marketing for Change
Behavioral strategy for communication, change and social impact.
Fulbright Specialist (U.S. Department of State); based in Tampa, Florida
Organizational leadership, public-sector strategy and applied research.
Executive coach and consultant for leaders across the United States, DBA
Executive leadership, enterprise transformation and strategic execution.
Marketing educator, DBA; Alabama A&M University
Marketing strategy, consumer behavior and higher education.
Professor of Marketing, DBA; Alabama A&M University
Marketing, advertising leadership and nonprofit management.
Professor of Data Science and Data Governance, DBA; Webster University
Data science, data governance and analytics leadership.
Doctor of Management; has taught across 23 U.S. universities
Organizational management, leadership development and higher education.
Graduate work in comparative politics at Louisiana State University and political psychology at The Ohio State University
Political behavior, governance and decision-making in international environments.
Former senior finance executive at Bank of America, Verizon and the European Central Bank; MBA, City University of Seattle
Corporate finance, international economics and enterprise risk management.
PhD from the University of Ottawa; researcher in blockchain and decentralized finance, and evaluator for the European Commission
Blockchain, decentralized finance and international governance.
Founder of EdgeTech Global; decision scientist building AI-powered decision support systems
Behavioral economics, decision science and applied artificial intelligence.
Behavioral Economics & Behavioral Finance; MSc, Universidad Nacional de Córdoba
Behavioral science for financial services, insights teams and customer decision-making.
PhD, University of Wisconsin–Madison
Organizational behavior, risk-related decisions and behavioral economics.
Director of Behavioral Science, Potential Project
Behavioral science in organizations, leadership and performance.
Behavioral Economics Senior Manager, BBVA
Applies behavioral economics to banking products and customer decision-making.
Director of Human Resources, Evidentia University
Human resources and behavioral economics.
Chief Executive Officer, Evidentia University
Institutional strategy and leadership.
Behavioral Economics team, BBVA
Behavioral science applied to financial decision-making.
Behavioral economics educator and author
Applied behavioral economics and behavior change.
PhD in Communication and Strategy
Communication, strategy and persuasion.
Specialist in public-sector contract management
Public procurement and contract governance.
Director, School of Business and Behavior
Pricing, strategy and behavioral decision-making in business contexts.
Vice-Provost, Evidentia University
Sociology, leadership, conflict resolution and institutional strategy.
Psychologist and criminologist
Criminal profiling and applied criminology.
Founder of Evidentia University · Ph.D. in Psychology and Economics
Behavioral sciences, economic psychology and university leadership.
Your work already depends on how people decide.
This master is for professionals who want to add behavioral science, experimentation and decision methods to the work they already do.
Roles that shape how people choose every day and want a scientific method behind pricing, messaging and product decisions.
Analysts and advisors who model decisions and want to combine real human psychology with economic and financial analysis.
Managers, HR and policy professionals who decide about people and incentives and want academic weight behind their judgment.
Behavioral economics in real careers.
"It is demanding but flexible, challenging but rewarding. Studying at Evidentia has been one of my best decisions." read more
Mauricio Correa, Global Director, Citi
"The professors are passionate. The master's helped me grow professionally and connect with brilliant people."
Diego Alejandro Moreno, UX Design, Bancolombia"Thanks to Evidentia I improved my understanding of human behavior. Today I apply that knowledge in consulting."
Fernanda Moscoso, General Manager, BrainLink C.A.Testimonials reflect personal academic experiences, not guarantees of employment or salary. Outcomes are not a guarantee of employment.
Some of the organizations our professionals come from
The logos shown correspond to organizations where some of our students currently work or have previously worked. Their inclusion does not imply institutional collaboration, sponsorship, or endorsement by those entities.
From biases and heuristics to behavioral finance, sales, marketing and human capital.
Discover how this master covers the decision-making tools managers need to diagnose behavior, design interventions and become the behavioral strategy professional organizations increasingly need.
A simple, online process with personal guidance from start to finish.
Your admissions counselor helps you answer questions, review your documents and complete each step.
Talk with admissions
Tell us about your background and goals. We will review program fit, investment and available options with you.
Complete your application online
Submit the required information digitally. Your counselor is available to help throughout the process.
Complete your enrollment
Once admitted, you receive guidance to complete enrollment and prepare for the next cohort.
Admission and enrollment are 100% online. You have one point of contact from the first conversation through the start of your master.
Review requirements, investment and timing with admissions.
A 30-minute conversation to review your case and prepare the online process.
Review my case with admissionsNext cohort: August 31, 2026 · personalized guidance · always a real person
Institutional Information & Important Disclaimers
Evidentia University operates with transparency and adherence to educational standards. We want you to have clear information as you consider your investment in education.
Our Commitment to You:
- Licensure: Evidentia University is licensed by the Florida Department of Education, Commission for Independent Education (CIE), License #9097, verify with the Commission. Additional information can be obtained by contacting the Commission.
- Non-Discrimination: We are committed to equal educational opportunities and do not discriminate based on age, race, color, national origin, sex, or disability.
- Student Privacy (FERPA): We adhere to the Family Educational Rights and Privacy Act (FERPA), protecting the confidentiality of your educational records.
- Grievance Procedure: We have established procedures for addressing student concerns or complaints formally.
Important Program Notes:
- No Professional Licensing: Please be aware that this Master of Science degree program does NOT qualify the student for any professional state licensing, such as psychologist or licensed investigator.
- No Job/Salary Guarantee: Evidentia University does not make any guarantees of graduate employment or salary upon graduation. Career outcomes depend on individual effort, experience, and external market factors.
- Local Requirements: It is the student's responsibility to research and understand any specific local, state, or national requirements related to employment in their desired field or location.